Grammarly for Business

2024 State of Business

AI’s Potential to Turn Overload Into Impact

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This year promises to bring about transformational benefits in the way we communicate and the way we work—for those who seize the opportunity. While some businesses have experimented with generative AI, few have unlocked its full potential. Now is the time for businesses to move toward operational excellence by harnessing the power of AI at scale to improve overall business outcomes through communicating better, not more. We hope this report will inspire and guide you to realize the benefits of effective communication, embrace the possibilities of gen AI, and prepare for the exciting future ahead.

Communication Dominates Work

Every aspect of communication is going up. The volume, the pace, and the channels of communication are on the rise. For professionals, work is becoming synonymous with communication.

People spend almost
their entire workweek (88%)

19 hours

Workers spend nearly
half of the workweek
on writing tasks


84% of leaders are
communicating in more
channels than ever before

What does this mean for your team?

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More Communication
Creates Room for More
Poor Communication

The exponential increase in communication has left the workforce overwhelmed, jeopardizing the quality of communication and quality of life for communicators.

Poor Communication Impacts Most Workers

Increased stress


Lowered productivity


Strained relationships


Missed deadlines


Gen AI Experimentation to Optimization:
Tipping the Scale

This report confirms that, for some, gen AI shows potential to enhance productivity, efficiency, and collaboration. At the same time, it is unleashing new security and privacy challenges and rampant AI fluency gaps. In 2024, businesses will need to move past experimentation to harness the power of gen AI while overcoming the challenges it introduces.


of workers say gen AI
improves the quality
of their work
of workers say gen AI
helps them avoid
Gen AI saves
professionals one day
a week
in productivity 
scale money


Companies with 1,000 employees can save $16.5M a year in productivity with gen AI


of workers don’t
know how to use
AI effectively
of workers wish
their company
was more open to
implementing AI
of leaders worry
about gen AI

The Path to Better,
Not More

Better communication will not happen passively. Businesses are keen to adopt AI to reap the benefits at scale, but there is one major hurdle: Not everyone is equipped. To move toward operational excellence, business leaders need an enterprise-wide AI strategy that improves overall business outcomes by communicating better, not more.

We hope this report inspires confidence and helps guide leaders to realize the transformational benefits of effective communication, especially in the new world of generative AI.

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